Job Overview

• Design and drive implementation of HCP engagement model transformation (Go-to-market, OCE) by leading strategy, GTM plan development and implications across AMET
• Ensure E2E strategy with one integrated plan across different channels both F2F and digital with alignment of different stakeholders (Brand & Innovation, Scientific Affairs, trade & commercial)
• Develop HCP persona journeys to deliver priority brand objectives, upskilling brand and medical teams to scale full activation of pure play model
• Build robust brand led content pipeline with agency partner to service portfolio needs across all HCP journey touchpoints
• Lead customer engagement transformation ensuring differentiation driving transformation in our GtM operating model
• Develop capabilities of Customer Engagement team focusing on leadership and change mindset
• Bring strategic expertise in change management and transformation and lead culture evolution
• Engage and inspire teams through strong storytelling, listening and contemporary ways of working
• Create an integrated vision on the organization interdependency. Lead holistic plan on functions and needs to achieve objectives of mass HCP reach, engagement and conversions
• Achieve sales targets for relevant focus range and work closely with sales/ marketing/ portfolio management to ensure full consistency and deliverables by relevant team
• Define & implement allocation of Digital leads & associates resources to ensure maximum profitability & ROI
• The job holder is required to generate new business value, to unlock new opportunities, to drive new growth, and to deliver new efficiencies of the needs to ensure sustained growth of the face of changed market dynamics & trends which requires agile reinvention to continue evolving in future
• Pursue new innovation-driven opportunities through partnerships with 3rd parties and define new innovative business models supporting direction

KEY RESPONSIBILITIES / ACCOUNTABILITIES

Customer’s engagement & Virtual business teams’ leadership:

• Business strategy and execution: build a comprehensive strategic business plan in line with global strategy, zonal brand priorities, the competitive environment and local needs.
• Set Customer engagement strategy: Strengthen the company positive perception positioning market & among competition Customer impact through personalized OCE and develop the breadth of customer engagement
• Transversal & matrix Leadership: strong experience at leveraging internal and external stakeholders. Ability to operate effectively in complex, challenging, fast paced environments with high level of uncertainty.
• Transformation Leadership: experience in driving organizational change with high level of engagement. Feeling comfortable with uncomfortable
• Comfortable with digital and technological advances
• Complex project management
• Act as ‘change agent’ by persistently putting our customers at the center of our approach and Moving from category to brand lead approach to be the best FMCH
• Design & tailor virtual business teams supporting lines to have consistent approach through omnichannel orchestration model to reach targeted HCPs either Assigned or unassigned to maximize reach and enhance HCPs experience
• Lead & manage mega projects execution as Segmentation, Targeting and e -consenting project utilizing Sanofi resources behind in efficient and innovative way
• Manage and lead development of mega digital projects either internal or with 3rd party partnership
• Create and implement customized, trusted, and relevant customers experiences leading to lasting relationships and ultimately delivering better patients’ outcomes
• Build and develop with Medical and marketing team to have DOL pool which reflect on brands advocacy
• Define customer Journeys and engagement opportunities; Nurturing a profiling approach based on attitude toward innovation: a starting point for Customer Journey building with Customer engagement team
• Work closely with medical, marketing teams & feed them back with customers insights to develop right level of contents to ensure delivering attractive, rich contents to our targeted HCPs during customers engagement journey
• Lead content development using internal and external resources to create content repository to be scalable with multi countries
• Develop Customer experience ROI and real time customer data collection
• Teams onboarding and ensure qualitative & quantitative KPIs achievement as well as target achievement

Customers profiling & Resource’s allocation in GTM Model

• Lead change in having right HCPs persona as per teams’ inputs, customer experience & 3rd parties support to develop right customer engagement strategy across
• Working with Growth performance to monitor the market insights and trends through surveys or internal data (digital dashboard)
• Regional E-consenting project utilization to unlock market potential & improve reach with rich contents while focus on efficiency
• Support in formulating the annual strategic exercises ‘BP” reflecting real virtual market potential shaping environment toward innovative business model

People Leadership

• Performance management of Customer Engagement and virtual business leads through setting and reviewing priorities. Providing appropriate and timely feedback about performance and coaching team members to help them achieve their goals
• Lead and develop CE and Digital team to maximize the impact of Virtual TP and increase reach helping to achieve brands objectives
• Supports the professional and career development of the team by identifying the skills and competencies that employees need for their current and prospective roles and provide opportunities to learn and practice new skills
• Leads the building of a motivated and engaged team using formal and informal recognition, regular communications and the encouragement of cooperation between teams in different countries

Ideal Background

Experience

• 5-10 years years experience in brand management and/or Digital & Omnichannel
• Previous management experience is a plus
• Proven success in identifying and sharing consumer and shopper insights
• Working knowledge of Secondary Data Sources used in CHC i.e. IMS, NH, Nielsen
• Experience of HealthCare research is a plus.

Competencies

• Ability to build and maintain strong relationships with HCPs through different mediums.
• Strategic & analytical thinking
• Ability to balance long-term strategic priorities with short-term business needs
• Exceptional planning and project management
• Strong communication both written and verbal
• Creativity and problem-solving
• Strong flexibility to adapt to constantly changing business environment

Languages

• Fluent in spoken and written English.

Qualification

Degree in Business or related field

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!