About the job

At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Global Growth Hub as Global Brand Lead Initiv and you can help make it happen.

As the Global Brand Lead of Initiv, you will be responsible for building the newest brand for Opella into a global powerhouse. You will develop the long-term growth strategy, including the innovation roadmap and geographic expansion plan and establish the global launch playbook, working with the markets to localize the global plans. This role is a unique opportunity to blend traditional marketing skills with innovation development capabilities and be part of an agile team accelerating growth for the organization,

Your job? Be part of the driving force that supercharge our growth while staying laser-focused on our consumers. We excel at creating loved brands and making ground-breaking innovations the cornerstone of our long-term growth strategy. What sets us apart is our ability to provide insights that stand the test of time, and our ever-improving proficiency in digital, HCP, e-commerce, and sustainability. We're not just a team; we're a purpose-driven collective, with a brand-centric ethos that guides our every move. Our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Defines brand equity, brand positioning and LT plan, leveraging inputs on consumer & shopper insights, demand analysis, competitive intel., content strategy
• Develop the long-term brand growth strategy, including the innovation roadmap and geographic expansion plan and establish the global launch playbook.

• Defines the global brand campaign strategy (timing, positioning, budget), content creation, E2E experience planning including strategic partner management and cross functional alignment and tactical plans
• Focal point of contact responsible for A&P allocation and follow-up of the brand global budget.
• Measure the brand performance and the success of the communication mix in key countries, owning actions both directly and indirectly to ensure effectiveness and achieve the brand vision.

About you

• Graduate degree in a marketing or business discipline, with an MBA as an additional bonus.
• Significant senior level marketing, brand strategy experience or similar role in OTC or FMCG.
• Extensive experience in, and strong track record of, strategic and operational marketing including insight generation and activation at a global scale.
• Excellent communication skills, including the ability to persuade and influence.
• Analytical and problem-solving mindset.
• Strategic thinker and excellent presentation skills, combining creativity with compelling storytelling.
• Team spirit and ability to be flexible.

Why choose us?

• You are part of an agile, innovative team accelerating the future growth of the organization
• This is a unique opportunity to build a new brand from ground up and experiment with cutting edge marketing levers.
• We're not just a team; we're a purpose-driven collective, with a brand-centric ethos that guides our every move.
• This is a unique opportunity to be part of our grand vision - to be the best Fast-Moving Consumer Health (FMCH) in / for the world.
• This role offers true opportunity to make ground-breaking branding and marketing innovations at a global scale
• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!