Job title: Marketing Lead MPS & Rare Diseases Portfolio

• Location: Mexico City, Mexico
• Job type: Full time

About the job

Our Team:

Maximize the value of the brands under its charge with extensive experience in public and private markets in high specialty/general medicines portfolio. Design brand growth strategies that capitalize on improvement of patient outcomes and business opportunities in the different public health and private market institutions, achieving business results, through comprehensive leadership and cost-effective line management, ensuring the implementation of the strategy generating customer value and adhering to company policies and working functional Cross with support areas

The Marketing Lead holds a pivotal position in orchestrating a dynamic, collaborative, innovative and cohesive cross-functional brand strategy across multiple countries within the assigned/prioritized geography to establish a strong market presence and driving growth.

This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions and influencing with inspirational leadership.

Main responsibilities:

• Strategic Brand Management: Leading the brand plan strategy with glocal & transversal approach focusing specifically on meeting the needs of healthcare ecosystem professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand’s value proposition is clearly communicated and understood. Define the most appropriate communication strategy with each target specialty, defining and managing the A&P budget, coordinating with the commercial team and Customer Engagement Manager the implementation of marketing strategies, ensuring in coordination with the access area the inclusion of new therapeutic indications or products assigned to the basic panels of public and private institutions, coordinating with the demand planning area the sufficient and timely supply of the products.
• GtM Strategy: Responsible for identifying the best GtM Mix (Field Orchestrator – GtM1, Peer to Peer- GtM2 and Pure Play-GtM3) working at cross functional level to guarantee brand performance.
• Segmentation and Targeting: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.
• Correct positioning of the brands: guarantee multichannel content, messages, materials, tools, events, etc. aligned to the cross-functional brand strategy to provide guidance and definition to achieve results.
• Forecasting Accuracy & Performance Tracking across LATAM: responsible for forecasting sales with accuracy and phasing; tracking and monitoring of monthly sales; A&P spend and accurate execution.
  • Forecast Accuracy: Prepares annual sales forecasts, reports, and budgets, sets business targets for the product(s) and ensures that sales targets are achieved by supporting sales team.
  • Healthy financial organization: Guarantee the optimal use of resources for the brand achieving the financial targets established.
  • Mapping Potential: Organize projects and activities and prioritizes efforts such that markets or customers with largest commercial potential receive appropriate attention.
  • Performance tracking: Establish a standardized performance evaluation model for all countries to identify main makers and breakers and key reasons behind the results, with clear KPIs.
  • Supply Chain and issue resolution: Work closely with Supply Chain and operational teams to forecast and address any product supply issues promptly, implementing solutions that minimize impacts on customers.
• Developing business control: design models during operation to detect deviations and be able to implement actions that mitigate risk.
• Environmental and Competitive Analysis: Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations.
• Life Cycle Management: Oversee brand strategies through the product lifecycle, identifying opportunities for brand extension, rejuvenation, and optimization to maximize market presence and profitability.
• Cross-Functional Collaboration: Work closely with Sales, Access, and prioritized countries to ensure that engagement strategies complement and amplify brand strategies, align with the overall objectives, promote agility, and change course when needed.
• Investment optimization: Look for synergistic actions and brand campaigns across all LATAM countries, maximizing impact and optimizing resources. As well as A&P Distribution and follow-up.
• Compliance: Respects corporate commitment and compliance guidelines. Ensure that all products within the portfolio comply. Monitor product compliance and work closely with Pharmacovigilance.
• P2W Ambassador: Be an inspirational leader by supercharging our Play to Win Strategy, Behaviors, and unique culture. Lead and attend our sanofians to thrive transformation and change.
• Support the creation of LATAM Region while adopting a multi-country mindset that translates global expectations and fulfill local needs.
• Adopt digital transformation and Agile methodology (e.g. Leveraging data and AI) to accelerate & scale -up new operating models.
• Successfully adapt / evolve ways of working while delivering business results / avoiding business disruption.
• Champion transversal ways of working by fully leveraging the Global model with the Global franchise teams, centralized and standardized Sanofi frameworks (e.g., GTMC, MCO teams, etc.)

About you

• Experience:
  • Brand Management: Extensive experience in brand management, with a proven track record in developing and executing successful brand strategies in the pharmaceutical or healthcare sector, preferable in a multi-country role.
  • Industry Expertise: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics, and healthcare ecosystem the specific needs and behaviours
  • Customer Engagement Strategy Development: Demonstrated experience in crafting and implementing comprehensive customer engagement strategies, with a special emphasis on:
    • Digital Experience with Customer-Facing Approach: Proficiency in leveraging digital platforms and tools to enhance customer interaction and engagement.
    • Go-to-Market Exposure: Experience in integrating digital strategies within broader go-to-market plans, including product launches and market entry strategies, to ensure a cohesive and impactful introduction of the brand to new and existing markets.
    • Omnichannel understanding general know-how of multichannel and media to guarantee the exceptional deployment of the CE strategy.
    • Analyze touchpoints across the customer journey: Leverage data to understand healthcare ecosystem’s preferences and tailor the customer experience, ensuring a more personalized and relevant engagement. Responsible to evaluate impact on Business using the insights from local team
• Soft skills:
  • Analytical and Strategic Planning
  • Data-Driven Decision Making
  • Conceptual and Creative Thinking
  • Leadership and Communication
  • Adaptability and Problem-Solving
  • Ability and mindset to adapt to new ways of working such as Agile. Leveraging Agile and change methodologies for cross-team project and initiatives.
  • Understanding of Artificial Intelligence (AI) applications in marketing, such as customer data analysis, segmentation, personalization, and automation. The ability to incorporate AI-driven insights and technologies to enhance marketing effectiveness and customer experience.
• Technical skills:
  • Pharmaceutical Industry Understanding: Deep understanding of the pharmaceutical industry’s regulatory environment, market dynamics and the needs and behaviors of healthcare professionals and patients.
  • Product Knowledge: Knowledge of management of a product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio
  • Customer-Centric Mindset: A deep understanding of healthcare ecosystem and its key actors, their needs, and expectations, enabling the development of strategies and delivering value
• Education: bachelor’s degree in marketing, Business Administration, or any related field
• Languages: Proficient in English and Spanish, reflecting the multi-country responsibilities of the role.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

#LI-LATAM

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!