The Customer Engagement Manager supports the head of Vaccine Korea in the execution of MCO marketing and brand direction with a key focus on Customer Strategy.

• Support the Head of Vaccine Korea in the development of the Country Activation and brand plans for the portfolio into MCO activation and GTM strategies.

• Implement brand strategies and tactics based on Customer personas, Customer journeys, Customer engagement planning aligned to Country brand plans and GTM strategies which already set-up.

  • Map the customer journey, identifying areas for improvement and working to enhance customer satisfaction, loyalty and overall experience to deliver brand objectives.

  • New NIP introduction related stakeholder engagement in Oct – Nov.

  • New NIP introduction communication related HCP campaign in Oct – Nov.

    • Official announcement message

    • Objection handler

    • Media campaign press release plan

    • Message development & dissemination

    • GH, DH & Partner engagement & education

  • Additional indication related communication with cross-functional team

• As required, adapt content in respect of regulatory frame and in coordination with partner functions.

• Tailor the experience and impact through the use of customer data.

• Utilise performance data to deliver on executional KPIs and customer engagement.

• Work in close collaboration with the sales team and GTMC to optimise the customer journey and, identify and map optimal channels and frequency, including budget recommendations for channel investment strategy.

• Execution of the customer engagement plan to ensure consistent messaging and seamless customer experiences

MAIN REQUIREMENTS

Technical skills:

• Understanding of Sales and Marketing operating model, Go to Market (GTM) Transformation

• Experience in executing customer strategy.

• Ability to make data-driven decisions based on customer needs.

• Customer-centricity and omnichannel excellence including experience with the collection of and use of customer data, agile operating model, new GTM models, and digital capabilities

• Ensuring Korea Code of Conduct.

Soft skills:

• Ability to respond resourcefully to changing business conditions and opportunities proactively looking for ways the team can adapts is plans, tactics and strategies.

• Build effective partnerships with key local stakeholders, MCOs and business support functions.

• Proactive understanding of the Korea market trends and the competitive landscape.

CRITICAL EXPERIENCES REQUIRED TO BE SUCCESSFUL IN THE ROLE

• Previous Product/ Brand experience (preferably in the pharmaceutical industry)

• Digital marketing / Omnichannel engagement.

• Worked in teams where there is a high degree of accountability and collaboration across functions and roles.

• Korean & English language skills are required

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!