Job title: Omni-channel Activation Coordinator

• Location: Hybrid in Bentonville, AR

About the job

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.

The Omni-channel Activation Coordinator will support the Senior Omni-Activation Manager in planning and executing retail media campaigns that align with key brand and customer priorities, leveraging shopper behavior, category insights, and sales trends. Additionally, the role involves collaborating cross-functionally to drive awareness, consideration, and conversion, while continuously optimizing campaign performance and managing project logistics.

Main responsibilities:

• Partner and assist Omni-Activation management throughout the planning process to align key brand and customer priorities, leveraging shopper behavior, category insights and sales trends to execute best-in-class omni-solution based retail media campaigns in-store, online, and through grocery pickup and delivery.
• Collaborate cross-functionally with Sales, Marketing, and our retailer media agencies to launch robust media executions that create connections between shoppers and our Opella brands with the goal of driving awareness, consideration, conversion and delivering against the Joint Business Plans and marketing goals for the stated retail partner(s).
• Participate in the growth of our team’s knowledge through continuous learning, upskilling, and tool training programs.
• Performance and Analytics Support
  • Track eCommerce performance media campaign results to develop best practice playbooks for future initiatives.
  • Analyze keyword, ad group, audience and targeting strategy, and help refine overall activation plans based on flight objectives and vendor/platform capabilities.
  • Provide and present campaign analytics to support the continuous improvement of daily and weekly optimizations by platforms and partner.
  • Track digital sales growth goals + performance KPIs; sharing monthly updates with team and leadership.

• Project Management
  • Maintain productive interaction with support departments (i.e., answer questions/provide direction) to keep projects moving forward
  • Tactically support programs (development of timelines, trafficking and review of materials, estimation of costs, etc.) Manage creative asks from retail media networks and agencies, pull assets, route through approvals.
  • Tracks the retail media budget, spend allocation, job approvals, and reconciliation in partnership with the Opella finance/AP teams.

About you

• Experience: 6 months - 2 years of marketing, e-commerce, communications, or project management experience
• Education: Bachelor’s degree preferably in Marketing/Business/Communication or equivalent work experience
• Proven success in executing a successful plan from start to finish, including defining objectives, project planning, resource allocation, key performance indicator development and execution.
• Baseline understanding of digital commerce and media terminology, including but not limited to Search, Social, SEM and Programmatic.
• Exemplary project management skills, including the ability to concisely advise on progress, roadblocks, and inform key stakeholders on status of all programs within scope.
• Ability to travel up to 25%.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

The salary range for this position is $71,000 - $90,000 USD Annual. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, www.benefits.sanofiusallwell.com OR Home – Sanofi (myflex-benefits.ca)

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.