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CV&T - Regional Marketing Manager - 沈阳市

Synthorx

Synthorx

Marketing & Communications
Shenyang, Liaoning, China
Posted on Dec 26, 2024

KEY ACCOUNTABILITIES:

1. Participate in national marketing plan development

1) Participate in annual long range strategic planning ( 3-year plan)

2) Participate in annual marketing tactical budget plan ( 1-year plan) 2. Develop area marketing plans

1) Propose regional tactical cycle plans ( 4 times per year)

2) Report local market info to central ( on a monthly basis)

3. Execute / implement national & regional marketing plans

1) Train regional sales force

2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate

3) Product specific regional sales and A&P budget

4) Organize regional activities (CME programs, symposia , etc.)

5) Attend regional sales weekly meetings

4. Execute / implement national & regional marketing plans

1) Train regional sales force

2) Support in promotional tool development ( DA, gimmicks, slide kits,etc) propose region specific promotional materials,if appropriate

3) Product specific regional sales and A&P budget

4) Organize regional activities (CME programs, symposia , etc.)

5) Attend regional sales weekly meetings

5. Regional brand management

1) Organize Brand Champion

2) Regional KOL management

3) Participate brand team

6. Regional market intelligence

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

  • At least 3 years with pharmaceutical industry

  • At least 1 years sales force management experience

  • Industry/product knowledge

Core competencies:

  • Good marketing planning skills

  • Good project management skills

  • Good selling skills

  • Good interpersonal skills

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