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Senior Brand Manager

Synthorx

Synthorx

Marketing & Communications
Shanghai, China
Posted on Jan 15, 2025

Who we are?

As a global healthcare leader and a Global Top Employer, we are as much a partner to patients facing health challenges as we are a partner to you on your career journey . We are focused on empowering our people to be agents of change , because the work we do will change health outcomes and empower patientslives. This is where you will have access to a broad track for all-round development as well as the platform to work as one team across one of the broadest

healthcare and well-being portfolios globally .

Why start your career path in Sanofi?

Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market

Collaborate with other BU team to ensure the successful co-promotion in broad market

What you can contribute?

Integrating Customer Insights & Analytics

Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas

• Identifies key market access and customer needs issues

Give the best sales forecast based on market facts and customer insights

strategies/tactics for customers.

Brand and Portfolio Strategy

• Leading Dupixent marketing plans for all dermatology markets, including SP/BP/OP

• Prioritizes appropriate targeting, positioning and messaging across all customer segments KOL management and resource allocation

• Develop strong working relationships with immunology experts and all additional Allergy specialists in assigned geography as well as biologic coordinators, office staff and other important health care personnel and key patient advocacy support groups as directed.

• Maximize budget allocated to the geographic territory to support execution of strategies and tactics and generate/grow the business.

Marketing Mix and Execution

• Design and execute marketing events/projects through working with cross-function teams to ensure achievement of project KPI and KEI

Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives

Keep abreast of latest promotional materials and training materials, and setup training for sales team

• Ensures compliance with finance and budgeting practices, and manage budget within agreed limits

What you should have?

Education:

• Minimum bachelors degree

Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will

also be considered

Experience & knowledge:

At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience

• Experience in multinational company is must

• Experience in new launch experience is desired

Core competencies:

Good level of English language (spoken/written)

• Proactive and independent attitude

Strong analytical skills and learning agility

• Experience with building forecast models, valuations, PowerPoint presentations

• Excellent project management skill

Good team working and cross-functional capability

Adaptability/Flexibility

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!