Sanofi North Europe

In Sanofi North Europe we want to improve people’s lives and transform the practice of medicines by ensuring that our treatments reach the patients in the markets we serve. As a team we focus on both our transformation and our people to be successful in achieving this ambition in the current external environment.

About the Job

Within the franchise plans, the Customer Engagement Lead executes marketing and sales strategy through a combination of office based digital and in field activities for a product, service, therapeutic area, franchise, or portfolio, through Customer needs identification and Omnichannel collaborative approach at local/Hub level. Activities require a cross functional approach with Sales, North Europe Marketing and Medical teams.

Key Responsibilities

• Being customer voice, being present in the field to gather customer insights and monitoring actively Customer Satisfaction

• Elaborate the Customer Engagement Plan, aligned with the brand strategy, ensure brand messaging alignment across channels
• Define and execute the cross-functional (incl. sales) Omnichannel customer journey or get it executed by the appropriate Go To Market Capabilities (GTMC)

• Strive for a deep customer behavioural knowledge & customer feedback

• Leverage data and analytics, iterate (Be/Do agile, Test & Learn) for continuous improvement

• Deploy GLocal Contents & Events (incl. localization, MLR…)

• Deliver input to the Business planning and PSTA plan

• Maintain the highest standard of compliance, ethics and business integrity

About You

• In-depth understanding of the market, competition and future trends

• Marketing experience as well as knowledge of country/HUB country regulatory requirements

• Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)

• Creativity and an ability to produce innovative and original ideas

• Driver Leads with curiosity in digital pharma marketing

• Strong strategic-analytical and conceptual skills

• Knowledge and experience of innovative methodologies such as scrum, lean start-up, nudge and design thinking

• Preferably relevant experience in similar role

• Experience from working in a multi country setting