Trade Marketing Manager
Synthorx
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Job title: Trade Marketing Manager
- Hiring Manager: Trade Marketing Manager
- Location: Shanghai
- 100% on China site
- Job type: Permanent
- To ensure a rapid processing of your application, please apply only via the “Apply” button. Please include a letter of motivation and a current resume.
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About us
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing “Health in Your Hands”.
We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World”.
Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
About the job
Support the development and execution of trade marketing and channel development activities to drive business growth in China, with a focus on e-commerce trade marketing. This role will assist in managing TMKT A&P investments, channel P&L, and business support, while also tracking and monitoring trade partners and e-commerce platform performance. The key responsibility is to ensure effective execution of e-commerce trade marketing initiatives.
- Assist in implementing the roadmap for e-commerce omni-channels and portfolio, focusing on achieving direct response commerce sales goals.
- Support the management of omni-channel A&P budgets, ensuring alignment with trade and digital business needs and improving investment effectiveness.
- Develop and execute promotion guidelines to enhance ecosystem brand health.
- Collaborate with cross-functional teams to ensure brand storytelling is effectively communicated on strategic platforms.
- Monitor weekly performance trends to identify successes and opportunities.
- Assist in forecasting future channel performance and providing insights to the broader team.
- Work closely with key account partners, integrated marketing teams, finance, and third-party agencies to identify and leverage opportunities emerging.
- Support the integration of trade marketing activities with category strategies.
- Participate in learning agendas, including measuring and optimizing initiatives, and disseminating learnings across the organization.
- Experience:
- Relevant experience in e-commerce trade marketing or key account management, preferably on strategic platforms.
- Familiarity with in-platform and out-of-platform e-commerce sales strategies.
- Skills and Abilities:
- Strong execution skills and attention to detail.
- Good communication and collaboration abilities, with a focus on working effectively across functions.
- Basic understanding of e-commerce platform and distributor management.
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!