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(Sr.) Brand Manager

Synthorx

Synthorx

Marketing & Communications
Shanghai, China
Posted on May 19, 2025

KEY ACCOUNTABILITIES:

Product and portfolio

  • Develop strategies for the products, set objectives and propose budget

  • Long Range Plan (LRP) (10 years)

  • Marketing Plan (annual)

  • Supply and channel management

  • Implement, monitor and control the pre-lanuching and marketing plan to modify / adapt the marketing mix of activities to achieve launching excelence and sales objectives

  • KOL management

  • Set up product training for sales force

  • Responsibility of A&P

Management / co-ordination

  • Implement marketing plans and take actions accordingly

  • Make sure to get internal and external endorsement for the product

  • Manage the budget within agreed limits

  • Work closely with medical,patient solutions, market access, marketing research, sales, regulatory affairs, manufacturing and external agencies in the development of products strategies and implementation

  • Make sure the sales force get correct, sufficient and updated knowledge about the product and external environment

  • Collaborate with local marketing and sales colleagues

Market Intelligence

  • Maintain competitive and health care environment knowledge

  • Keep close contact with Key Opinion Leaders (KOL) and update relevant information

  • Planning and implementation of marketing strategy for the respective products

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

  • Bachelor’s degree or above

  • Major in medical or related medicine science

Experience & knowledge:

  • At least 3-5 years experience in the pharmaceutical industry

  • Experience in multinational company is preferred

  • Project management and event planning/execution skill

Core competencies:

  • Good level of English language (spoken/written)

  • Great communication skill

  • Self-starter, proactive and independent attitude

  • Analytical, logical thinking

  • Team work spirit

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!