PPH Brand Lead
Synthorx
PPH Brand Lead:
Mexico and Bogota
About the Job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Our Team
The PPH franchise is one of the 3 Franchises of the Vaccines GBU and covers the portfolio of Polio, Pertussis and HIB. This team works closely with medical, market access, sales, commercial and many other transversal teams to maximize the impact of brands in the Latam healthcare system, both in the public and private sectors.
The PPH Brand Lead is responsible for leading the brand strategy and tactical execution for PPH products portfolio in the LATAM MCO. This role drives business through the development and implementation of integrated marketing plans, ensuring the achievement of commercial objectives and competitive positioning of products in our diverse LATAM pharmaceutical markets.
Main Accountabilities / Principales Responsabilidades
Develop and execute annual brand strategic plans aligned with LATAM regional objectives, ensuring differentiated positioning and value propositions for target segments.
Manage the P&L and marketing budget (A&P) to achieve commercial goals, driving sales performance, market share growth, and ROI optimization.
Design and implement integrated marketing campaigns with Customer Engagement Leads, including promotional materials, sales tools, and omnichannel strategies.
Lead cross-functional collaboration with Medical Affairs, Market Access, Sales, and Supply Chain to ensure aligned strategy execution and optimal product availability.
Coordinate promotional activities and field execution—including medical congresses, HCP education programs, KOL engagement, and sales force training—to drive brand adoption.
Monitor brand performance, market dynamics, competitive intelligence, and market research to identify opportunities and optimize strategies.
Ensure regulatory compliance for all marketing activities and materials, managing COFEPRIS approvals and adhering to industry ethical codes and internal policies.
About You
Bachelor’s degree in business, Marketing, or related field.
Advanced English.
Minimum 3-5 years of experience in pharmaceutical marketing.
Proven track record in developing and implementing successful brand strategies.
Experience in collaborating with cross-functional teams.
Understanding of the vaccine market.
Strategic Thinking / Result Orientation / Brand Planning / Global Strategic Planning / Strategy Implementation.
Why Choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Pursue Progress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch ‘One day at Sanofi’ and check out our Diversity Equity and Inclusion initiatives at sanofi.com!
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!