Senior Brand Manager
Marketing & Communications
Shanghai, China
Job Responsibility
We are a global leader in innovative pharmaceuticals and healthcare products, we “chase the miracles of science to improve people’s lives”. With a global footprint in more than 100 countries, we are dedicated to transforming healthcare practices, and making the impossible possible. We provide people across the world with potentially life-changing healthcare solutions and vaccines against deadly diseases, while placing sustainability and social responsibilities at the heart of our ambitious strategy.
China market has been playing an important role in driving Sanofi’s growth. As one of the first multinational companies to enter China after the reform and opening up, Sanofi established an office in China in 1982 and has been deeply involved in China for 40 years. We now have 12 multi-model offices, 3 manufacturing sites, 4 R&D sites and 1 digital innovation center in China, with diversified businesses covering pharmaceuticals, human vaccines and consumer healthcare.
By 2025, we will continuously introduce at least 25 innovative drugs and vaccines for Chinese people as the comprehensive support for the “Healthy China 2030”. Our high-quality medications and vaccinations address seven of China's top ten causes of death. Sanofi is working with China to transform healthcare practices for the benefit of more Chinese people and create better lives for our partners, communities and employees.
At Sanofi, a Top Employer in China in 2021&2022, we advocate continuous exploration and the pursuit of changes to make a difference by doing the right thing.
The Senior Brand Manager - Dermatology is a critical role within Sanofi's Dermatology franchise. This position will focus on maximizing the growth potential of our dermatology portfolio. The role holder will drive the segment strategy, working closely with cross-functional teams to ensure optimal customer engagement, and business results in this strategic hospital.
As the hospital channel represents a significant growth opportunity for the Dermatology franchise, this position plays a pivotal role in shaping market dynamics, driving innovative marketing approaches tailored to the unique needs of customers.
Key Responsibility
The Senior Brand Manager shall be responsible to Assess improvement opportunities and developing new opportunities to deliver more customer value in strategy hospital
Use advanced knowledge of marketing to propose continuous improvement to deliver strategy hospital growth
Assess customer needs and provide effective solutions through analysis and data insight generation from variety of sources
Assess and track progress vs strategy hospital KPI and financial targets
Sensitive to the broader work environment and foster relationships with partners, experts from other functions and customers to achieve tactical objectives
Marketing Campaign Development
Design and implement strategy hospital-specific marketing campaigns, materials, and customer engagement programs
Develop innovative marketing solutions tailored to customer needs
Create compelling value propositions and messaging and contents
Cross-Functional Collaboration
Partner closely with Medical Affairs, Sales, Market Access, and other key stakeholders to ensure integrated hospital strategies
Coordinate with global and regional teams on hospital strategy alignment and best practice sharing
Support the sales organization with FF empowerment tools, training materials, and strategic guidance
Stakeholder Engagement
Build and maintain strong relationships with key hospital opinion leaders
Develop and execute key expert engagement programs
Represent the Dermatology franchise at relevant hospital conferences and industry events
Job Qualifications
Working Experience: At least 5 years of product management experience and sales experience, multinational pharmaceutical companies is preferred
Transversal Skills:Excellent communication and interpersonal skills
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!