The role:

We are looking for an experienced content marketer and strategist to join our New York-based team and own our content marketing and SEO efforts. This role will involve about 60% hands-on implementation work, 25% strategy work, and 15% team leadership & management responsibilities. Our user acquisition strategy heavily focuses on organic search and content marketing. Therefore, this role will grow Visor’s user base and help Visor become a trusted and beloved brand amongst project and product managers.

Content marketing is more than just excellent writing. That's why we're looking for a content marketer who can think creatively and strategically (while also executing). This person will regularly publish hard-to-replicate content that will make Visor attract prospects from Google, social media, and beyond.

Within three months, you'll own our topic cluster strategy and oversee its implementation. That includes developing content that ranks in the SERP, owning our editorial calendar, and determining the direction for future topic clusters. In addition, you will report on key content marketing metrics. You’ll also work with our Head of Marketing on developing content that drives backlinks.

Within 12 months, you’ll have developed a robust blog that attracts thousands of readers seeking project management and product management solutions to their most pressing issues. You’ll manage a Content Writer who will help you hit your publishing goals. In addition, you’ll partner with a Growth Engineer and Marketing Designer to ensure our blog looks great and converts new traffic.

Who you are:

• Bachelors required
• 5+ years of experience working as a Content Marketing Manager at a B2B company.
• Strongly preferred that you have experience working as a Project Manager or a Product Manager and/or have created content for these audiences.
• Content marketing strategist & writer who also loves to execute.
• Above-average familiarity with SEO best practices, including the ability to write and edit with SEO in mind.
• Strong editing skills — can quickly edit and give other writers direction about improving their content.
• World-class writer — able to write compelling blog posts, emails, and other written content.
• No-BS collaborator — bias towards action, not talk of action.
• Detail-oriented. To prove it, please include a sentence in your cover letter referencing this line and include this word: meticulous.

What you’ll be doing:

• Developing & implementing our SEO content/topic cluster strategy
• Reporting on metrics like keyword ranking, traffic, and conversions
• Partnering with design and engineering to improve the blog and content marketing metrics
• Creating hard-to-replicate content that delights prospects and ranks competitively in the SERP
• Managing a junior Content Writer and ensuring they hit your team’s publishing goals
• Hitting publish on blog posts — you are the last set of eyes to see all content
• Working with Head of Marketing on content strategy to drive backlinks
• Ensuring brand voice and aesthetic are consistent on all marketing output you oversee
• Partnering with Product Marketing & Customer Success to develop videos, testimonials, and other content that will elevate your efforts

Salary range:

We believe in providing transparency into our pay plans to help eliminate the salary gap. The following describes our expected compensation range for this position. In these annual figures, we include the value of the employee’s regular salary and discretionary bonuses. We do not include other parts of the company’s compensation package, including: equity & options, benefits such as healthcare, unlimited PTO, and budgets for travel & equipment.

Please note that we may be able to extend offers outside of this range in order to match a wider range of candidate experiences and skills. If you are more experienced and have salary expectations higher than this range, please reach out to see if we should continue the conversation.

Primary budgeted range: $100k - $135k

Band 1 - $100k-$110k: This is our band for candidates who generally meet all of our criteria and are early in their career (less than 5 years of relevant experience).

Band 2 - $111k - $125k:

This is our main target band for this position. This is the band for candidates who meet all of our criteria and are more established in their career. Candidates receiving offers in this band will generally have a title matching the seniority of this one or have more than 5 years of experience.

Band 3 - $126k - $135k: This is a stretch band. Candidates will be considered for the upper end of our compensation plan if they meet some of the following additional criteria: (A) have substantially more experience than required in the designated area,

(B) have a wider range of experience across other complementary roles,

(C) demonstrated capacity for leadership beyond the expectations of this particular role,

Please note that discretionary bonuses are subject to the terms and conditions of any bonus plan in effect at that time. The amount of such bonus, if any, will be determined at the sole discretion of the company and in no event will employees be eligible for, and employees will not earn or receive, any bonus if you are not employed on the date such bonuses are paid to company employees. You should note that the company may modify salaries and benefits from time to time as it deems necessary. The company reserves the right to amend or withdraw the discretionary bonus, at its absolute discretion.